Marketing

Lead-Content Strategy (Hybrid)

Chennai, Tamil Nadu
Work Type: Full Time


CometChat Overview


Our mission… Fuel customer growth through meaningful user-to-user engagement. CometChat builds advanced digital communications infrastructure to help thousands of businesses around the world create customized in-app messaging experiences. Our products allow developers to seamlessly add voice, video, and text chat to their websites and mobile apps so that their users can communicate with each other, resulting in a unified customer experience, increased engagement and retention, and revenue growth.

In 2019, CometChat was selected for the exclusive Techstars Boulder Accelerator. CometChat (Industry CPaaS: communication-platform-as-a-service) has also been listed among the top 10 best SaaS companies by G2 Crowd. With solid financials, strong organic growth, and increasing interest in developer tool-focused companies (from the market and with top technical talent), we’re heading into an exciting period of growth and acceleration. CometChat is backed by seasoned investors such as iSeed Ventures, Range Ventures, Silicon Badia, eonCapital, and Matchstick Ventures.


A global business from the start, we have 100+ team members across our Denver and Mumbai offices serving over 50,000 customers around the world. We’ve had an exciting journey so far, and we know this is just the beginning!


CometChat’s Mission


Fuel customer growth through meaningful user to user engagement.


CometChat’s Products

 

CometChat offers a robust suite of cloud hosted text, voice and video options that meet businesses where they are–whether they need drag and drop plugins that can be ready within 30 minutes or if they want more advanced features and can invest development resources to launch the experience that will best serve their users.

 

● Quickly build a reliable & full featured chat experience into any mobile or web app

● Fully customizable SDKs and API designed to help companies ship faster


At every step, CometChat helps customers solve complex infrastructure, performance and security challenges, regardless of the platform. But there is so much more! With over 20 ready to use extensions, customers can build an experience and get the data, analysis and insights they need to drive their business forward.


CometChat’s solutions are perfect for every kind of chat including:


● Social community – Allowing people in online communities to interact without moving the conversation to another platform

● Marketplace – Enabling communications between buyers and sellers

● Events – Bringing thousands of users together to interact without diminishing the quality of the experience

● Telemedicine – Making connections between patients and providers more accessible

● Dating – Keeping people engaged while they connect with one another

● And more!


CometChat is committed to fostering a culture of innovation and collaboration. Our people are our strength, so we respect and nurture their individual talents and potential. Join us if you are looking to be a part of a high-growth team!

 

 

Position Overview & Priorities


As a content strategy lead, you will be working with the Director of Inbound marketing to create, own and execute the strategy to improve the discovery and demand for CometChat with content at its core.

This role holds significant importance within the marketing team, offering substantial growth opportunities, high visibility, and the ability to make a substantial impact on the bottom line. We value individuals who demonstrate a strong sense of curiosity, a passion for learning, and a willingness to challenge assumptions and the status quo.


Work Location 

 We operate on a hybrid model—you choose where you work! Remotely or from our offices. Currently, our talent is spread across 14 different cities globally.


Accountabilities:

Growth from organic channels (We steer clear of vanity metrics).

Increase brand awareness for CometChat and showcase how it addresses relevant problems through content, both on and off the website.


Responsibilities:

-Create and manage the organic content roadmap for CometChat, with a primary focus on optimizing for bottom-of-funnel (BOFU) and high-intent audiences.

-Conduct ongoing keyword and topical research to ensure the brand's discoverability.

-Establish internal processes to translate the content strategy into execution and take charge of the editorial process.

-Cultivate relationships with external agencies and freelance content writers for content creation.

-Identify relevant forums, communities, and third-party platforms for content syndication and promotion.

-Project manage content creation efforts involving customers, partners, and video creators.


This role is ideal for candidates who:


-Have prior experience in content/organic marketing roles for B2B SaaS products.

-Possess a strong understanding of SEO and organic growth marketing fundamentals, along with proficiency in content marketing tools such as Ahrefs, SEMrush, Google Search Console (GSC), SurferSEO, or similar equivalents.

-Demonstrate exceptional prioritization skills, with the ability to identify the most impactful activities (the 80-20 rule).

-Can articulate thoughts clearly, create frameworks, and deliver compelling pitches.

-Excel in project management, effectively managing their own workload and owned projects.

-Understand SaaS/tech products and exhibit a fondness for first-principle thinking.

-Embrace a fail-fast, learn-faster mindset.

                                            

Core Values


Go above and beyond for the customer: We are obsessed with ensuring every customer is taken care of, no matter how big or small they are. We truly believe their problems are our problems, and will stop at next to nothing to see them succeed.
Act with integrity: Be honest, be authentic and genuine, be open and do the right thing, no matter who’s watching. We know what we know, and what we don’t know, we’ll let you know. And then we’ll do our darndest to figure out a solution.
Be relentless: Never stop innovating. Be relentless in trying new things, and improving our product. Challenge the status quo, embrace learning curves, and don’t be afraid to fail. Focus on the outcome and everything else will fall into place.
Be curious: Practice empathy. Anticipate customer needs, and solve them before they get there. If you don’t understand something, ask questions and learn.
Have fun: Laugh. Be positive and kind. Make people feel good. Life is too short to not spend time doing what you love with folks you enjoy being around.


Interview Process


Our goal is to make sure you have the chance to get to know CometChat as we learn more about you. Through a series of conversations with CometChat’s founders and key stakeholders, we’ll want to learn more about your strategic and functional expertise, and your passion. We hope that you’ll bring questions and ideas to each conversation and suggest ways that we can get to know you and your capabilities better.


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