Marketing Operations Manager (Remote)

CometChat Overview

Our mission…  Fuel customer growth through meaningful user-to-user engagement. CometChat builds advanced digital communications infrastructure to help thousands of businesses around the world create customized in-app messaging experiences. Our products allow developers to seamlessly add voice, video, and text chat to their websites and mobile apps so that their users can communicate with each other, resulting in a unified customer experience, increased engagement and retention, and revenue growth.

In 2019, CometChat was selected for the exclusive Techstars Boulder Accelerator. CometChat (Industry CPaaS: communication-platform-as-a-service) has also been listed among the top 10 best SaaS companies by G2 Crowd. With solid financials, strong organic growth, and increasing interest in developer tool-focused companies (from the market and with top technical talent), we’re heading into an exciting period of growth and acceleration. CometChat is backed by seasoned investors such as iSeed Ventures, Range Ventures, Silicon Badia, eonCapital, and Matchstick Ventures.

A global business from the start, we have 100+ team members across our Denver and Mumbai offices serving over 50,000 customers around the world. We’ve had an exciting journey so far, and we know this is just the beginning!

About the Position

As the Marketing Operations Manager,  you will be responsible for managing the marketing technology stack, reporting on marketing performance, and providing recommendations on how to optimize for funnel performance. You will also be responsible for defining, building, and supporting go-to-market processes, campaigns, and lead flows.

As part of the growth marketing team, this role will report to the Director of Growth Marketing and works cross-functionally with marketing and the larger go-to-market team.

We are looking for a data-driven, technical marketer that is passionate about uncovering opportunities to improve funnel and revenue performance. You are passionate about learning new marketing technologies and using technology to automate recurring manual processes. You know how to build and maintain strong relationships across marketing, sales, and customer success teams, and you think holistically about funnel performance.

Responsibilities

• Partner with marketing, sales, and partnership teams to lead marketing execution, operations, and analytics strategy in support of our revenue targets
• Develop reporting and analyze marketing and funnel performance. Continually assess and optimize funnel and campaign performance 
• Assess and manage the marketing technology stack including integrations and non-marketing tools. Evaluate and suggest new solutions to support performance
• Design and document and standardize processes for campaign execution, lead flows, and cross-team collaboration
• Ensure the health and integrity of our contact database. Maintain proper data structure and integrity to support personalization and regional and account-based targeting
• Support the larger revenue operations strategy. Partner with sales to build and manage funnel definitions, lead and account scoring, and the handling of leads
• Test new processes and approaches to improve overall marketing execution especially campaign performance
  
  

Required Skills and Competencies

• Minimum 5+ years of experience in software as a service (SaaS) or infrastructure as a service (IaaS)
• Analytical, curious, and passionate about using data to inform decision making
• Hands-on experience with marketing technologies such as HubSpot, Marketo, MailChimp, Zapier, and Google Analytics. Previous HubSpot experience is required.
• Previous experience creating playbooks for campaign design and orchestration, including attribution, scoring, and nurturing frameworks
• Previous experience creating ABM, top-of-the-funnel, and multi-touch campaigns
• Previous experience working cross-functionally to build-out expansion campaign execution frameworks and performance metrics and analytics
• Comfortable taking ambiguous requirements and shaping them into solutions
• Highly capable of setting strategy, plans, and objectives and effectively communicating those across a highly dynamic, scaling organization.

Preferred Qualifications

Be brave. Be curious. Be cool. Be humble. A sense of humor, a willingness to laugh at danger, and an appreciation of the ironic are all pluses.

Working @ CometChat

Go Above and Beyond | Be Relentless | Be Genuine | Have Fun

With headquarters located in Denver, Colorado, our talented team is spread out globally, united by a shared mission to enable meaningful connections between real people in an increasingly digital world.  

CometChat is committed to fostering a culture of innovation & collaboration. Our people are our strength so we respect and nurture their talent and potential.

As a scaling business with strong financial backing, we’re excited about the opportunity in front of us. The digital communications market is rapidly expanding and our business is scaling along with it.